No, Always is not a cruelty‑free brand because they might test on animals directly or indirectly.

• Always or their suppliers might test their final products or ingredients on animals.
• Always might hire a third-party to test on animals.
• Always might sell their products somewhere that requires animal testing by law.

Always is not certified as cruelty-free by PETA nor Leaping Bunny.

Yes, Always is a 100% vegan brand because all of their products use 100% vegan ingredients.
We consider a brand as 100% vegan if their products do not contain

• animal ingredients
• animal by-products (including honey and beeswax)
• any other animal-derived ingredients

Always meets this criteria.