Yes, As I Am is a cruelty‑free brand because they don't do animal testing in any stage of product development.

• As I Am does not test final products or ingredients on animals.
• Their suppliers do not test their products or ingredients on animals either.
• As I Am does not do third-party testing on animals.
• Also, As I Am doesn't sell its products anywhere that requires animal testing by law. This means they are not sold in China.

As I Am is certified as cruelty-free by PETA, but not certified by Leaping Bunny.

No, As I Am is not a 100% vegan brand because some of their products contain animal ingredients or animal by-products.
We consider a brand as 100% vegan if their products do not contain

• animal ingredients
• animal by-products (including honey and beeswax)
• any other animal-derived ingredients

As I Am does not meet this criteria.