Yes, Aveda is a cruelty‑free brand because they don't do animal testing in any stage of product development.

• Aveda does not test final products or ingredients on animals.
• Their suppliers do not test their products or ingredients on animals either.
• Aveda does not do third-party testing on animals.
• Also, Aveda doesn't sell its products anywhere that requires animal testing by law. This means they are not sold in China.

Aveda is not certified as cruelty-free by PETA nor Leaping Bunny. Please note that a brand can still be cruelty-free and not certified. Often times, getting certifications is time-consuming and expensive. Regardless of certifications, they meet our standards as cruelty-free.

Yes, Aveda is a 100% vegan brand because all of their products use 100% vegan ingredients.
We consider a brand as 100% vegan if their products do not contain

• animal ingredients
• animal by-products (including honey and beeswax)
• any other animal-derived ingredients

Aveda meets this criteria.