No, Aveeno is not a cruelty‑free brand because they might test on animals directly or indirectly.

• Aveeno or their suppliers might test their final products or ingredients on animals.
• Aveeno might hire a third-party to test on animals.
• Aveeno might sell their products somewhere that requires animal testing by law.

Aveeno is not certified as cruelty-free by PETA nor Leaping Bunny.

No, Aveeno is not a 100% vegan brand because some of their products contain animal ingredients or animal by-products.
We consider a brand as 100% vegan if their products do not contain

• animal ingredients
• animal by-products (including honey and beeswax)
• any other animal-derived ingredients

Aveeno does not meet this criteria.