Yes, It’s A 10 is a cruelty‑free brand because they don't do animal testing in any stage of product development.

• It’s A 10 does not test final products or ingredients on animals.
• Their suppliers do not test their products or ingredients on animals either.
• It’s A 10 does not do third-party testing on animals.
• Also, It’s A 10 doesn't sell its products anywhere that requires animal testing by law. This means they are not sold in China.

It’s A 10 is certified as cruelty-free by Leaping Bunny, but not certified by PETA.

No, It’s A 10 is not a 100% vegan brand because some of their products contain animal ingredients or animal by-products.
We consider a brand as 100% vegan if their products do not contain

• animal ingredients
• animal by-products (including honey and beeswax)
• any other animal-derived ingredients

It’s A 10 does not meet this criteria.