Yes, Pureology is a cruelty‑free brand because they don't do animal testing in any stage of product development.

• Pureology does not test final products or ingredients on animals.
• Their suppliers do not test their products or ingredients on animals either.
• Pureology does not do third-party testing on animals.
• Also, Pureology doesn't sell its products anywhere that requires animal testing by law. This means they are not sold in China.

Pureology is certified as cruelty-free by PETA, but not certified by Leaping Bunny.

Yes, Pureology is a 100% vegan brand because all of their products use 100% vegan ingredients.
We consider a brand as 100% vegan if their products do not contain

• animal ingredients
• animal by-products (including honey and beeswax)
• any other animal-derived ingredients

Pureology meets this criteria.